Chunky Water

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Chunky Water is a much less popular version of water and considered one of the greatest marketing failures of all time.

1 Invention
2 Pepsi-Cola Purchases The Recipe
3 The Recipe
4 Focus groups
5 Chunky Water for sale
6 Failure
7 Effects of Chunky Water
8 The Last Word on Chunky Water

[edit] Invention

Unprocessed chunks are too thick to run through the bottling machinery.

While working in his lab in April 1889, Dr. Artemis X. Quarles accidentally invented chunky water. While working with chunks and water in an attempt to invent the door knob, he bumped the chunks and they fell into the water. Since Quarles was totally high on a Phonics/Kitten drug mix (called Phitten), he thought that the new brew tasted "like chicken!" He immediately rushed out to sell the drink. However, he and his lab fell into a time warp and did not return until 2004.

[edit] Pepsi-Cola Purchases The Recipe

Pepsi was struggling in 2004, and was trying to counter the wildly popular new Coca-Cola drink Cheese Berry Coke. They were seemingly out of options when a frazzled old man in a lab coat staggered into their surprisingly low-security headquarters with flailing arms and wholely unkempt hair screaming about chunky water. The Pepsi honchos tasted the drink and proceeded to immediately suffer from acute syphillis, but were desperate and thus purchased the recipe.

[edit] The Recipe

The following recipe was bought for 1.1 billion dollars.

13 chunks
1 glass water.

let gas run for 20min, then light in order to Preheat oven to 350 degrees. Add chunks to water. Stir. Turn off oven. Pay gas/electric bill.

[edit] Focus groups

Focus groups were highly successful, as they consisted primarily of dead people and lepers. The dead people repsonded to the drink with "silent approval" and the lepers were just glad to be accepted into society.

The positive results of the focus group led Pepsi to release Chunky Water to the public on December 31, 2004.

[edit] Chunky Water for sale

In a monumental waste of money, Pepsi put over $1 billion towards the marketing of Chunky Water, breaking down as thus:

$50,000,000 in TV ads
$100,000,000 in endorsements, which included Lou Ferrigno, and Oscar Wilde.
$3,000,000 for the creation of a fleet of "Chunk Wagons," large vans that would patrol metropolitan areas promoting Chunk Water and handing out free samples.
$50,000,000 in product placement. Such instances included Pong! the Movie and the failed sitcom Satan and Dolly, a zany show about unlikely roomates Satan and Dolly Parton.
$100,000 in billboards, such as one that appeared on the Sunset Strip featuring a cute kid and the words "Mmm, them chunks is GOOD!"
$900,000 was the cost to produce enough Chunky Water for every retail establishment in the world.
The remaining $809,000,000 was promptly set on fire, with the ashes being flushed down a toilet.

[edit] Failure

Chunky Water sold twelve cans, six of which were from a vending machine in Dayton, Ohio where the buttons for Chunky Water and Cheese Berry Coke were switched.

The CEO of Pepsi, Winston Churchill Jr., was shot and killed by Floot Dougie, who drank Chunky Water on a dare and consequently suffered a heart attack.